YONEX constantly strives for perfection. In order to achieve the best results possible, YONEX is guided by an unshakable company philosophy and a robust set of management policies. Furthermore, the design of our corporate logo is rich with the values and messages we wish to communicate throughout the world.

• We will challenge the world through sports by chasing the dream.
• Based on new ideas, theory, and with time, we will create the next generation.
• We strive to stimulate the organization through trust and cooperation and recognizing our responsibility.
• We strive for innovation and inner growth through relentless and tireless research.
• Be passionate about work, enthusiastic about your well-being which will translate into positive work place.